Journal

Insights, guides, and behind-the-scenes from our commercial photography practice. Industry expertise for architects, developers, hoteliers, and brand marketers.

Modern white residence with vertical board-and-batten siding, floor-to-ceiling glazing, and tropical landscaping — South Florida luxury real estate

Real Estate Photography: A Complete Guide For Agents, Sellers, And Developers

What real estate photography includes, when to use drone, Matterport, video, and twilight, and how to choose the right photographer for your property.

Philippe Lasry·July 29, 2026·15 min read

56 Leonard Street, TriBeCa - Herzog & de Meuron. Detail of the stacked cantilevered concrete balcony slabs, late afternoon light raking across the raw concrete faces

Field Notes

Surface Tension: New York City's Architectural Skin

Over dozens of miles walked across Manhattan over many trips, I stopped paying attention to buildings and started paying attention to what they're made of.

Jun 25, 2026·5 min read

Biblioteca Vasconcelos suspended book stacks seen from below, teal-green glass walkway platforms catching diffuse light between levels

Field Notes

Inside the Machine: Photographing Biblioteca Vasconcelos

Alberto Kalach's monumental library in Mexico City is one of the most photographically complex interiors I've ever encountered. Here's what I saw, and how I shot it.

Jun 11, 2026·6 min read

Getty Center north facade with dramatic overcast sky and manicured lawn, travertine cladding catching diffuse morning light

Field Notes

Richard Meier at Scale: Three Hours at the Getty Center

I went to Los Angeles with time to kill and ended up spending an entire morning on a hilltop in Brentwood. I never made it inside to see the art.

Jun 11, 2026·5 min read

Luxury waterfront living room with floor-to-ceiling windows overlooking Biscayne Bay in Miami

Real Estate

The Complete Guide to Luxury Real Estate Photography in Miami

Properties with professional photography sell 32% faster and at higher price points. Here's what developers, agents, and architects need to know about photographing luxury real estate in South Florida's competitive market.

Mar 15, 2026·12 min read

Elegant hotel lobby with warm lighting and luxurious furnishings at a South Florida resort

Hospitality

How Professional Hotel Photography Increases Booking Rates by 40%

Hotels with professional photography see up to 40% higher booking conversion rates on OTA platforms. We break down the data and share what makes hospitality photography effective.

Feb 28, 2026·10 min read

Corporate

Maximizing ROI from Corporate Event Photography

Your corporate event photography should deliver marketing value for months after the event ends. Here's how to plan, execute, and leverage event imagery for maximum ROI across every channel.

Feb 10, 2026·11 min read

Product

Product Photography That Converts: A Guide for E-Commerce Brands

E-commerce listings with professional photography convert at 2–3x the rate of amateur imagery. Learn the product photography techniques that drive online sales across every platform.

Jan 22, 2026·13 min read

Aerial drone photograph of a luxury waterfront property showing the home, dock, and surrounding waterways

Real Estate

How Aerial Drone Photography Is Transforming Real Estate Marketing

Aerial photography has evolved from a luxury marketing add-on to an essential tool for competitive real estate listings. Here's how drone imagery is changing the way properties are marketed and sold.

Jan 5, 2026·11 min read